Blending expertise in leadership, design, business and technology to drive business outcomes by making complex products simple and intuitive.
PRINCIPAL UX ARCHITECT
Led development of an end-to-end AI Experience Blueprint in partnership with executive stakeholders and end users, for a multi-year initiative to accelerate revenue growth and cost optimization.
Directed a cross-functional AI design and research initiative that uncovered critical experience gaps and triggered a $6M Sales Transformation Initiative, impacting 5,000+ sellers.
ASSOCIATE DIRECTOR
HEAD OF PRODUCT MANAGEMENT
Led enterprise-wide product transformation for AT&T Business,
overseeing $27M–$52M in multi-year capital investment.
Built and mentored a global team of 10 senior product managers across five domains, establishing multi-year capability roadmaps.
Introduced a pod-based operating model and delivered 80+ strategic business capability epics, achieving high adoption and 3× ROI in collaboration with three agile release trains.
AT&T BUSINESS TRANSFORMATION OFFICE
ASSOCIATE DIRECTOR
HEAD OF DESIGN
Drove enterprise-scale transformation by embedding human-centered design as a core business capability.
Built and led a 24-person global UX organization, and trained 450+ technologists in design thinking.
Delivered experience strategy and product design across an $80M+ digital modernization portfolio spanning 12 enterprise programs, improving operations for 18,000+ employees, reducing cost and complexity, and elevating design to a strategic partner across 10+ business units.
AT&T BUSINESS, DIGITAL EXPERIENCE
LEAD UX ARCHITECT
Spearheaded the redesign of enterprise billing and reporting platforms for 200,000+ AT&T business customers, to deliver a next-generation billing and reporting experience
Reduced clicks by 15% and improved usability for enterprise and mid-market customers.
UX architect
Designed digital and e-commerce experiences for high-profile clients including Walmart, MetroPCS, T-Mobile, and Lincoln Motors. Partnered closely with clients, research, design production, and engineering teams to create user-centered solutions.